Grayan S.A. implements effective communication plans!
GRAYAN S.A. offers you a wide selection of unique, customised solutions to meet all your digital needs.
Generate qualified leads for your websites, points of sale and call centres, while enabling brands to reach a targeted audience and the media to increase the number of visits to their sites.
Improving brand visibility and engagement through high-impact media. Creation and optimisation of graphic guidelines for showcase sites and special campaigns.
Rental of advertising space on the GRAYAN SA distribution network.
Each of our areas of expertise enables us to put in place effective communication plans.
SETTING UP MULTI-LEVIER PERFORMANCE CAMPAIGNS.
Traditional levers: co-registration, display, emailing, etc. Cost per action (CPA) or per lead (CPL).
Social levers: Facebook, video, SEO, SEA, etc.
Reach even more buyers at every stage of the buying process
Improving product visibility
Reaching new customers
Sell your products effectively
Active in 20 countries including France, Switzerland, Italy, the United Kingdom, the United States, Canada, Australia and New Zealand … for various sectors including insurance, healthcare, finance, telecommunications, energy, etc. …
You want to MONETISE your RGPD-compliant database
The importance of digital marketing is undeniable. Digital marketing strategies help industry professionals to define clear objectives, effectively target their audience and develop a digital marketing plan that best reaches that audience. These strategies provide guidelines for a specific campaign or programme, and establish a framework for evaluating the results achieved.
Today, digital transformation is ubiquitous and digital marketing has become an essential element in virtually every area of business. This evolution has profoundly changed the way companies communicate and deliver value to their customers.
To remain competitive in an ever-expanding international online market, companies need to be able to put in place and successfully implement a digital marketing strategy. Otherwise, they will quickly find themselves unable to compete effectively.
Email marketing is one of the most popular forms of digital marketing, used by both B2B and B2C marketers. Using this technique, you can collect customer data at different touch points along the customer journey, analyse it to understand your potential customers’ preferences, and obtain their permission to add them to your mailing lists. Email content can include information about your products and services, details about your company and events, personalised offers, customer testimonials, links to case studies and technical or sales presentations. It is crucial that your emails offer real added value so that they are opened and read, rather than being immediately deleted. Personalised content and relevant offers are essential to engage your customers. Email marketing is both an art and a science. Your emails and digital assets need to be engaging and captivating, but it’s crucial to find the right balance between over- and under-emailing.
Text messages (SMS and MMS) As a complement to e-mail marketing, text messages are the most direct way of reaching customers. However, just like on social networks, these messages need to be concise to be effective. Marketing teams can therefore exploit SMS services, which are limited to text messages, or opt for multimedia messages (MMS), which offer the possibility of including videos and GIFs.
Marketing on social networks is an effective way of reaching a specific target audience while enabling direct communication with your customers, potential customers and partners. The choice of which social networking platforms to use depends on the target audience you want to reach. Facebook remains the most dominant social network worldwide, while Twitter remains popular among B2B buyers. Instagram and TikTok appeal mainly to millennials and Generation Z, while LinkedIn is an ideal platform for interacting with B2B buyers in the early stages of the buying process.
